A photographer will work relentlessly to take many photo shots over several days, and eventually hit on the magic image that is cemented in the public’s imagination. The photographer understands that the purpose of the photograph is not to reproduce known reality but to create a new reality of the same identity.
Be aware of how your audience/customers perceive and understand things, and appreciate that the aura created around a person, place or work affects how people respond to them. To get people to take your work seriously, it is necessary to get them to take you seriously. Sometimes, to convince people of the worth of your work, you have to convince them of your worth.
‘We can control our lives by controlling our perceptions.’ – Bruce Lipton.